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ApuJan詹朴再度與麥當勞展開黑色奇幻篇章
極黑主題店與獨家包裝限定登場
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ApuJan詹朴再度與麥當勞展開黑色奇幻篇章
極黑主題店與獨家包裝限定登場

時裝設計品牌 #APUJAN 再度與麥當勞合作,重新演繹「All in Black 極黑浪潮」主題,運用童趣感與墨繪星空作為設計核心,將品牌創的科幻世界觀延伸至聯名系列包裝與主題店空間中,於期間限定的極黑主題店推出全球獨家限定包裝與員工服飾,展開全新黑色奇想篇章。

#麥當勞 X APUJAN #恐龍與星空 限定包裝

此次除了打造全新產品「地中海辣鷄黑堡」聯名包裝視覺,更於麥當勞林森二餐廳推出全球獨家限定「極黑薯條盒」、「極黑八號紙袋」與「極黑冷飲杯」三款包裝,以品牌時裝常見的雲朵、月亮、星星、恐龍骨骸、太空船、鑰匙、紙飛機與森林元素,穿插呼應漢堡、起司、薯條、冷飲餐點輪廓的紅黃圓點、墨流、線條、冰塊剪影,融入黑色系包裝中,將品牌奇幻又具有東方神秘的風格展現無遺。極黑八號紙袋也化身成實體手拿包「麥當勞黑色八號袋」。

形象照亦特別邀請演員 #大元(#林艾璇)參與演出,延續品牌數位時裝秀「#夢中搜查令」合作。

特別演出|大元
攝影|#高啟舜

#MXAPUJAN
#今天開始


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About author
APUJAN is a newly founded designer label based in London. Designer Apu Jan is originally from Taiwan and recently graduated from Royal College of Art MA Fashion Womenswear (Knitwear). His graduation collection has been broadly covered by various media both in Europe and Asia and received good reviews. In 2013,APUJAN opened the Autumn Winter Fashion Scout schedule during London Fashion Week. The AW 2013 collection titled “Petroleum” is APUJAN’s first womenswear collection since graduating from Royal College of Art.The collection has since been praised by various UK and international press. Dubbed as one of the next Asian designer to watch, APUJAN has featured on the front pages of several Taiwanese national newspapers, as well as prominent UK media including Vogue.com, Wall Paper Magazine, Fashion156.com, and Hello! He has strong knitting skills to construct womenswear with an unique form. The story behind his collection always combines history and fantasy, the real and the surreal. He likes to use traditional oriental elements with modern interpretation. He also likes to blend together the bold innovation with a touch of casualness. His unique approaches reveal his particular cultural background and an extra-ordinary thinking style. He manipulated various knitting techniques creating visually stunning yet physically fitted garments. Patterns are always simple yet imaginative. Graphics are sophisticated, but low-keyed. His clothes are daring and wearable, a best mixture of avant-garde and commercial feasibility. All in all, it has the potential to become a successful ready to wear brand.
London based fashion designer
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